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creativity

Authentic Marketing: Unilever Brand Persil Embraces Play

August 5, 2008

UK-based Persil, a Unilever brand, emphasizes the importance of childhood play. Childhood as we know it is over and children of future generations could enter adulthood lacking vital life and social skills because of a lack of ‘free’ play, according to a study released by Persil. The global report, which marks the launch of Persil’s [...]

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